✨ Kawaii Collection

Cute Washi Tape
Sweet & Dreamy

Soft pastel patterns featuring bunnies, macarons, bubbles & stars — perfect for journaling, gifting & everything in between.

🐰 Kawaii Prints 🎨 Pastel Palette 📔 Journal-Ready 🎁 Gift-Worthy ✂️ Tear-by-Hand

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Width

15 mm

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Roll Length

10 m / roll

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Material

Washi Paper

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Application

Tear by Hand

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Residue

No Residue

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Writable

Ink-Friendly

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Adorable Kawaii Prints

Bunnies, cats, macarons, bubbles, stars — each roll tells its own sweet story.

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Soft Pastel Palette

Blush pink, dreamy lavender, mint green, sky blue — colours your eyes fall in love with.

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Writable Surface

Write notes, dates or labels directly on the tape — pen ink bonds perfectly to washi paper.

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Repositionable

Peel, re-stick, reposition — no tearing, no residue, no regrets.

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Easy Tear-by-Hand

Clean, wavy edges every time. No scissors needed for quick journaling sessions.

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Perfect for Gifting

Wrap presents, seal envelopes or create gift tags — one tape does it all.

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Inspiration Gallery

Real ways to use and enjoy every roll

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How to Use

Simple steps, endless creativity

1

Choose Your Pattern

Pick a roll that matches your mood — bunnies, sweets, stars or florals.

2

Tear by Hand

Pull a strip gently to create a natural wavy edge. No scissors required.

3

Stick & Decorate

Press onto journals, envelopes, gift boxes or anything that needs a kawaii touch.

4

Reposition Freely

Not happy with the placement? Peel off and re-stick — zero residue left behind.

Pattern Details

Every roll is a little work of art

🐻 Sweet Bear & Cupcakes

Warm cream base with illustrated teddy bears and pastel-frosted cupcakes. The translucent washi paper gives a soft, dreamy glow when layered.

Cream Base Glitter Detail Matte Finish

🐰 Bunny & Floral

Soft pink rolls featuring adorable bunny faces surrounded by cherry blossoms and tiny stars. A journaling community favourite — layers beautifully with neutral pages.

Blush Pink Semi-Translucent Writable

🫧 Bubbles & Stars

Sky-blue and lavender tapes with iridescent bubble illustrations and glittery star accents. Semi-transparent — the journal page shows softly through.

Sky Blue Lavender Translucent

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Use It Everywhere ✨

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Frequently Asked Questions

Everything you need to know before you craft

What material is the washi tape made from? +

Our washi tape is crafted from traditional Japanese washi paper — a lightweight, slightly translucent material made from natural plant fibres. It has a gentle matte texture that accepts pen and pencil ink, making it perfect for writing directly on the tape.

Will it leave residue or damage my journal pages? +

No — washi tape uses a low-tack, repositionable adhesive. You can peel it off cleanly from paper, photos, notebooks, glass, and most smooth surfaces without leaving sticky residue or causing tears. It's completely safe for your journals, planners, and scrapbooks.

How wide is each tape roll, and how long? +

Each roll is 15 mm wide and 10 metres long — enough for hundreds of decorative strips. The standard 15 mm width is ideal for journal borders, planner headers, gift wrapping accents, and envelope seals.

Do I need scissors to cut the tape? +

Not at all! Washi tape is designed to tear cleanly by hand, giving you a natural, slightly wavy edge that looks beautifully hand-crafted. Just pull the tape gently against itself at the desired length. Of course, you can use scissors if you prefer a perfectly straight edge.

Can I write or draw on the tape after applying it? +

Yes! The matte washi paper surface is highly ink-friendly. Ballpoint pens, fine-liners, brush pens, gel pens, and even pencils all work wonderfully. This makes it ideal for adding dates, labels, or little doodles directly onto your tape strips.

Is the tape repositionable once stuck down? +

Yes — one of washi tape's best features is its repositionability. If you're not happy with the placement, simply peel it off carefully and re-apply. It works best on smooth, dry surfaces. Note that repositionability decreases slightly on very porous surfaces like uncoated cardstock.

How many patterns are available in this collection? +

This collection includes over 15 original kawaii patterns across various colour themes — including bunnies, bears, macarons, bubbles, stars, cherry blossoms, cats, mushrooms, clouds, rainbows, and more. New designs are added regularly to keep your creative stash fresh and exciting.

What can I use washi tape for? +

The possibilities are endless! Popular uses include: decorating bullet journals, planners, and scrapbooks; sealing envelopes and wrapping gifts; creating bookmarks; adding accents to phone cases, laptops, or frames; labelling storage boxes; making greeting cards; and even decorating candles or plant pots. If it has a surface, washi tape can make it cuter.

Is washi tape suitable for younger crafters? +

Absolutely. Washi tape is non-toxic and safe for all ages. Because it tears by hand and requires no sharp tools or strong adhesives, it's an excellent craft material for teens and adults alike. The kawaii patterns are especially popular with younger audiences who love cute stationery aesthetics.

Can I use this tape on surfaces other than paper? +

Yes! Washi tape adheres well to many clean, smooth surfaces including glass, plastic, wood, ceramic, and metal. It's commonly used to decorate phone cases, laptop covers, picture frames, candle jars, and plant pots. Always test on a small area first for delicate or porous surfaces.

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Handcrafted kawaii patterns · Premium washi paper · Made for creative hearts everywhere

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1. Product Features and Advantages

What Makes This Washi Tape Different

• Original illustrated patterns - every design is created in-house by STANDARD GIFTS and features kawaii characters, pastel motifs, and sweet-themed artwork. No generic prints, no pattern repetition across the collection.
• Soft pastel colour palette - blush pink, dreamy lavender, mint green, sky blue, and cream tones. The palette is cohesive across all rolls so patterns can be mixed and layered without clashing.
• Tear-by-hand convenience - washi paper separates cleanly without scissors, producing a natural wavy edge that looks hand-crafted. No tools needed during journaling sessions.
• Repositionable and residue-free - the low-tack adhesive lets you peel, re-stick, and reposition on paper, glass, plastic, and smooth wood surfaces without leaving marks or causing paper tears.
• Writable surface - ballpoint pens, fine-liners, brush pens, gel pens, and pencils all adhere well to the matte washi paper surface, making the tape practical for labelling and annotation, not just decoration.
• Slight translucency - the natural washi fibre allows a soft light-through effect when layered, giving a delicate, handmade quality that flat plastic tape cannot replicate.
• Consistent roll dimensions - all rolls in the collection share the same core size, so they can be displayed together neatly on a tape dispenser or desk organiser.

2. Material, Customisable Sizes, and Minimum Order Quantity

Material

The tape is made from washi paper - a lightweight, slightly textured paper produced from natural plant fibres. The surface has a matte finish that provides good ink adhesion and a pleasant tactile quality. The adhesive is water-based and low-tack, designed to be repositionable on most clean, smooth surfaces.

Available Sizes - Standard and Customisable

Custom widths and lengths outside the table above are available upon request with confirmed order volumes.

Pattern Customisation

STANDARD GIFTS supports fully custom pattern design. Clients may submit original artwork, collaborate with our in-house design team, or choose from the existing pattern library. Custom colour matching (within the standard CMYK range) is available for orders above the minimum quantity.

Minimum Order Quantity (MOQ)

Samples are available before placing a full production order. Lead time for custom orders is approximately 15 - 20 business days after artwork approval.

3. Why Buyers Choose This Collection - Key Appeal Points

For the end consumer (your customer's customer)

The kawaii aesthetic is one of the most consistently searched stationery trends among users aged 16 - 30 worldwide, particularly in North America, Europe, and Southeast Asia. Pastel washi tape with illustrated patterns appears regularly in bullet journal communities, craft influencer content, and gift-wrapping tutorials on platforms frequented by young audiences. Products in this style sell through without heavy discounting because the pattern variety and collectible nature of washi tape drives repeat purchases - buyers rarely stop at one roll.

For the buyer placing a wholesale order

• Low per-unit weight - washi tape rolls are compact and lightweight, keeping freight costs low relative to retail value.
• Year-round demand - washi tape is not a seasonal product. Journaling, scrapbooking, and gift wrapping happen throughout the year, which means steady sell-through rather than post-season clearance risk.
• Giftable and gift-wrapping adjacent - these rolls are frequently purchased alongside journals, stationery sets, and gift wrap, making them a natural add-on in multi-product retail environments.
• Social media ready - the soft pastel palette and kawaii illustration style photograph well on both mobile and desktop, making product listing images and unboxing content highly shareable without additional styling effort.
• Custom packaging available - rolls can be supplied in individual kraft paper sleeves, windowed retail boxes, or multi-roll gift sets with custom insert cards, depending on the target retail channel.